Chris Russo, the league's senior vice president of new media and publishing, stated that the playoff content was a pilot that could lead to 'a subscription program that includes elements such as video, audio, enhanced analysis and fantasy football' in the future. In January 2003, the NFL announced a partnership with RealNetworks to serve as its streaming media partner, offering exclusive multimedia features during the playoffs via the company's RealOne SuperPass subscription service.

DAZN then signed a ten-year deal in 2023 to distribute the international version of NFL Game Pass. version of Game Pass was merged with the NFL's in-market mobile streaming rights (formerly held by Verizon Media) in 2022 to form NFL+. customers before merging it with NFL Audio Pass in 2015 to form a U.S. The league then launched NFL Game Rewind in 2008 to offer on-demand replays to U.S. In 2006, the league launched NFL Game Pass as its streaming service for international markets, offering both live and on-demand replays of game for those outside the United States.

NFL Audio Pass (formerly NFL Field Pass) originally launched in 2003 in partnership with RealNetworks to stream radio broadcasts of NFL games. The services are an amalgamation of several streaming services previously offered by the NFL. The primary differences between the domestic NFL+ service and the international Game Pass version are that the latter is general sold as a single combined tier, and also includes live streaming of regular season and postseason games regardless of device. Outside the United States, NFL Game Pass International is distributed by the over-the-top streaming service DAZN, either a standalone subscription or an add-on to an existing DAZN package. The service's premium tier offers on-demand replays of NFL games, including alternate 'All-22' and 'Coaches Film' presentations, and live access to NFL RedZone. The service offers live-streaming of the radio broadcasts of all NFL games, streaming of the television broadcasts of in-market games on mobile devices, streaming of out-of-market preseason games, live access to NFL Network, and library content from NFL Films. NFL+ is an over-the-top subscription service operated by the National Football League (NFL) in the United States.

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